Privacy Policy

1. Application

The PriPark mobile phone application ("PriPark Parking App"), and the PriPark website (accessible at / ) ("PriPark Website") are created, operated and controlled by Pri Park (SA) Pty Ltd (ACN 141 257 909) (“PriPark”).

This Privacy Policy applies to all users of the PriPark Parking App and PriPark Website and all services provided under the PriPark Parking App and PriPark Website. If you do not wish to agree to the terms of this Privacy Policy, PriPark is unable to provide you with access to and/or use of the PriPark Parking App, the PriPark Website or their services. You should leave the PriPark Parking App platform and PriPark Website and not register to access and/or use the PriPark Parking App or PriPark Website, or the services provided under the platform.

The PriPark Parking App uses location data to identify a user’s location and allow users to search & navigate to a car park. The app may use location data even when the app is in the background of a user’s mobile device.

By accessing, using and/or continuing to use the PriPark Parking App or PriPark Website platform and the services made available to you on or via the PriPark Parking App or PriPark Website, you freely and expressly consent to the collection, use, processing, storage and disclosure of personal information by us as set out in this Privacy Policy.

2. Purpose

PriPark will collect and store personal and other information you provide to us via the PriPark Parking App and the PriPark Website. This Privacy Policy outlines how PriPark will collect, store, use and disclose your personal information and how you may access your personal information kept by PriPark and how you may make a privacy complaint.

PriPark does not approve applications of or established for maintaining accounts for any minor and does not solicit or knowingly collect personal information from children under 16 years of age.

3. Information

We may collect the following types of personal information:

Identity and Contact Details: Name, email address, phone number, username, password.

Vehicle Information: Vehicle registration number(s).

Payment Information: Credit/debit card details, transaction history.

Access Device Information: RFID cards, fobs, or similar access credentials.

Geolocation Data: When you use our app, including background location tracking for parking session validation.

Parking Session Data: Parking history, entry/exit times, car park usage.

Enforcement Data: Breach notices, records of parking violations, towing records, correspondence regarding enforcement.

CCTV Footage: Images and video collected in our car parks.

Device and Technical Information: IP address, device ID, operating system, browser type, previous website visit data, pages viewed, access times, referring website, parking location/patterns, and usage.

Other: Any other identifying information provided through use. Cookies and analytics may also be used, though cookies do not contain personal data.

We do not knowingly collect personal information from children under 16 years of age.

4. Acceptance of Terms

By using the PriPark Parking App or the PriPark Website, you accept this Privacy Policy. PriPark may modify this policy at any time, with updates posted or communicated via the App platform and by the Website. Continued use constitutes acceptance of changes.

5. Collection of Personal Information

We collect your personal information in several ways, including:

When you register for or use our app or website.

When you make a payment or use our parking services.

When you enter our car parks (via access devices or CCTV).

When you contact us for support or enquiries.

When you use the PriPark Parking App or Website; and

From third parties, such as payment processors, enforcement agencies, or the appointed Manager of the car park.

We will take reasonable steps to notify you, or otherwise ensure you are aware, of the matters required by law at or before the time we collect your personal information, or as soon as practicable afterwards.

6. Purpose of Collecting Personal Information

Personal information is collected to:

Register your account and process service requests,

Provide a safe and efficient user experience,

Prevent fraud, manage risks, maintain records,

Enable planning, navigation, and parking management,

Communicate offers or service updates,

Support customer service and improve app performance,

Meet legal and regulatory obligations.

7. Storage of Personal Information

Information is stored in: Paper files, Electronic files.

8. How we Use Your Personal Information

PriPark may use your personal information for the following purposes:

to provide, manage and improve our parking or online services,

to process payments and issue receipts,

to enforce our terms and conditions,

to share with our appointed Manager (Parking Collection Services Pty Ltd) for enforcement and debt recovery,

to monitor car park security and safety (including via CCTV),

to comply with our legal obligations,

to send you service-related communications and marketing communications (marketing communications will have an op-out option), or

to research and analyse usage and improve our app and services.

9. Disclosure of Personal Information

We may disclose your personal information to:

Our appointed Manager (Parking Collection Services Pty Ltd) for enforcement, breach notice processing, and debt recovery,

Payment processors (eg. UbiPark, EasyPark, Stripe) for payment handling,

IT service providers (eg. cloud hosting, app analytics),

PriPark’s legal or financial advisors, insurers, consultants, or other service providers,

Related entities to PriPark,

Law enforcement and regulatory bodies,

As otherwise required or permitted by law.

If you provide information on behalf of someone else, you must have their consent and notify them.

10. Access and Correction

You may request access to, or correction of, your personal information by contacting us at:

Privacy Officer

PriPark

PO Box 6284 Halifax Street,

Adelaide SA 5000

You may also request that we provide your personal information to you or to a nominated third party in a structured, commonly used, and machine-readable format, subject to legal and technical limitations.

We will respond to your request within 30 days. You will be notified of costs before access is granted. Refusals (if any) will include reasons and complaint options.

You also have the right to request deletion of your personal information where it is no longer necessary for the purpose for which it was collected, where you withdraw consent or where the information was unlawfully collected. We will action such requests unless retention is required by law or for or enforcement purposes (for example, unresolved breach notices).

11. Direct Marketing and Opt-Out

We may use your contact details to send you information about our services or promotions. You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails or by updating your preferences in the App (as applicable).

12. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy, or as required by law. For example:

CCTV footage is retained for up to 30 days unless required for investigation or enforcement.

Enforcement and breach records may be retained for up to 6 years to comply with statutory limitation periods.

13. App Permissions and Children’s Privacy

The app may request permission for background location access to validate parking sessions. You can manage these permissions in your device settings.

We do not knowingly collect data from children under 16. If you believe a child has provided us with personal information, please contact us for removal.

14. Data Breach

PriPark takes security seriously but cannot guarantee 100% protection. In the event of a data breach likely to cause serious harm, PriPark will investigate and take appropriate legal steps. If a data breach is likely to result in serious harm, we will comply with any requirements to notify affected individuals and the OAIC in accordance with the Notifiable Data Breaches scheme.

15. Complaints

Privacy complaints can be sent to:

Email: [email protected]

16. Disclosure to Overseas Recipients

Personal data is currently hosted within Australia. If required to transfer overseas, PriPark will seek consent unless exemptions under law apply.

17. Contact

For queries or concerns about this Privacy Policy, please contact:

Email: [email protected]

18. Miscellaneous

We may update this Privacy Policy from time to time. The latest version will be available on the PriPark Website and in the PriPark App. We will notify you of any significant changes through those means.

These Terms were last updated on 15th of May 2025.