Build the parking offer
Casual, monthly, tenant and fleet requirements were considered together.
← Parking in practice
A coordinated approach to a major facility
A major facility works better when its different operations are connected.
The place & the problem
A clearer starting point.
A newly built multi-level facility began without an established customer base. It needed a coordinated offer for casual customers, monthly parkers, tenants and corporate fleets.
The decisions behind the model
Make the right
things work together.
Connect sales and operation
Customer acquisition, online subscriptions and commercial enquiries were supported alongside the on-site experience.
Own the everyday detail
Wayfinding, access-card users, customer calls, cleaning and presentation formed part of the operating responsibility.
Many users. One coordinated facility.
A clear arrival for every visit.
Wayfinding, payment choices and customer assistance should form one understandable casual-parking experience.
Illustrative operating model, not live occupancy or a plan of a particular facility.
In everyday operation
The model is only
the beginning.
The project reported growth in occupancy and monthly parking, supported by an integrated approach to customer acquisition, access and day-to-day facility management.
Explore this parking solutionWhat this case shows
The customer experience and the commercial operation are parts of the same facility.
Let’s look at what’s possible.
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